Extended Info:
Purchase at your own pace without missing out on multiple purchase discounts. Discounts are applied retrospectively, so as you reach each purchase milestone—4, 8, 12, 20, and 40 feeders – all of your current and previous purchases are discounted at the same level.
Note: Discount program amounts include all grain and hay feeder purchases. Creep panels, creep gates, roofs, and other accessories or attachments are not included.
Extended Info:
Purchase at your own pace without missing out on multiple purchase discounts. Discounts are applied retrospectively, so as you reach each purchase milestone—4, 8, 12, 20, and 40 feeders – all of your current and previous purchases are discounted at the same level.
Note: Discount program amounts include all grain and hay feeder purchases. Creep panels, creep gates, roofs, and other accessories or attachments are not included.
Extended Info:
Purchase at your own pace without missing out on multiple purchase discounts. Discounts are applied retrospectively, so as you reach each purchase milestone—4, 8, 12, 20, and 40 feeders – all of your current and previous purchases are discounted at the same level.
Note: Discount program amounts include all grain and hay feeder purchases. Creep panels, creep gates, roofs, and other accessories or attachments are not included.
Nutritional supplementation during pregnancy and infancy can enhance fat cell formation, including intramuscular fat (marbling).
For cattle, published scientific articles have shown that ‘the critical window to influence marbling expression is when a calf is in the final 80 days of pregnancy up to 250 days of age’¹. The proliferation of the number of fat cells is maximised with a high energy, ideally a grain-based diet.
To measure the marbling effect of calves (compared to their marbling Estimated Breeding Values (EBV)) that had a nutritional supplement from birth up to 210 days of age, compared to a control group of calves (compared to their marbling EBV) that didn’t have a nutritional supplement.
In the Feeder group, 12 steers were fed a high-energy supplement of pellets from birth until they were 7 months old. The average intake over this period was 940 grams/day, or 200kg of feed per steer. The steers also had access to pasture and their mother’s milk.
In the Control group, 11 steers had the pasture diet and their mother’s milk.
The EVBs of all steers are recorded.
After weaning, all steers are sent to a commercial feedlot for feeding for 500 days prior to slaughter.
At slaughter, the marbling of all steers is measured.
| Marbling EBV Average | Marbling Average at Slaughter | Marbling Average Less the Marbling EBV Average | |
|---|---|---|---|
| Feeder Group | 1.1 | 8.0 | 6.9 |
| Control Group | 0.7 | 6.4 | 5.7 |
The feeder group’s marbling (considering their marbling EBV) was significantly higher, 1.2 (6.9 less 5.7) more than the control group
The return on investment in strategic nutrition to enhance marbling in cattle is very high.
The result ensures that the end owner of creep fed calves with average marbling scores of steers 1.2 higher than non-supplemented calves.
The financial returns are continually changing, however,
If the calves’ growers own them at the time of slaughter, they will receive the added net profit. If ownership changes during the steer’s life, it is foreseeable that the buyer will pass on a large proportion of the added gross income to the calves’ growers.
Strategic supplementation, which starts in late pregnancy, 80 days before calving, has the potential to yield even higher returns. The capital costs of feeding equipment during this feeding period are negligible because creep feeding assets can be used to supplement the cows.
1 Du, M., Ford, S. & Zhu, M. (2017) Optimizing livestock production efficiency through maternal nutritional management and fetal developmental programming. Animal Frontiers. Vol 7:1 – 5-11. Doi: 10.2527/af.2017-0122.
This trial was executed by Jeremy Cooper from Circle 8 Bulls, based in Marulan, NSW, Australia. His support and effort have made it possible to quantify the results and share the findings within the industry to enhance the Wagyu product.
We conduct on-farm trials to test and demonstrate the effectiveness of our products. Each trial provides practical, evidence-based insights that guide our work and support informed decision-making.

Advantage Feeders was developed in Australia and is now used by livestock farmers in the UK and around the world.
Advantage Feeders are distributed throughout the UK by Wise Agriculture Ltd, a family-run agricultural equipment business based in North Yorkshire.
Our range includes controlled grain and pellet feeders for sheep, cattle, deer and goats, along with creep-feeding and hay-feeding solutions designed to help farmers improve feed efficiency and livestock performance.
Advancing Ruminant Production
Help livestock farmers double meat production with the same level of inputs
Through continual research and development, we strive to provide livestock farmers with the world’s best controlled feeding products, knowledge and systems that allow them to achieve the highest return on investment
